Under what name must an Engineering For Kids franchise operate and advertise?
Engineering_For_Kids Franchise · 2025 FDDAnswer from 2025 FDD Document
- 16.1.3. You must immediately cease to use, by advertising or in any other manner, the name "Engineering For Kids," all other Proprietary Marks, and all other distinctive forms, slogans, signs, symbols, Web sites, domain names, email addresses, and devices associated with the System.
If you subsequently begin to operate another business, you also must not use any reproduction, counterfeit, copy or colorable imitation of the Proprietary Marks that you used either in connection with the Franchised Business or its promotion, which is likely to cause confusion, mistake or deception, or which is likely to dilute our exclusive rights in and to the Proprietary Marks, nor any trade dress or designation of origin or description or representation which falsely suggests or represents an association or connection with us.
- 16.1.4. You must promptly take such action as may be necessary to cancel any assumed name registration or equivalent registration containing the name "Engineering For Kids" or any other Proprietary Marks.
Source: Item 23 — RECEIPTS (FDD pages 53–138)
What This Means (2025 FDD)
According to the 2025 Engineering For Kids Franchise Disclosure Document, franchisees must use the "Engineering For Kids" name. Specifically, upon termination or expiration of the franchise agreement, the franchisee must cease using the name "Engineering For Kids" and all associated proprietary marks, slogans, signs, symbols, websites, domain names, and email addresses in advertising or any other manner. This obligation extends to preventing the use of any similar imitations of the proprietary marks that could cause confusion or dilute Engineering For Kids' exclusive rights.
Furthermore, franchisees are required to take action to cancel any assumed name registrations or equivalent registrations that include the name "Engineering For Kids" or any other proprietary marks. This ensures that the franchisee no longer has any legal association with the Engineering For Kids brand after the agreement ends.
These requirements are typical in franchising to protect the brand's identity and prevent former franchisees from unfairly competing or misrepresenting themselves as part of the Engineering For Kids system. A prospective franchisee should understand these restrictions and plan accordingly for when the franchise agreement expires or is terminated.