What was the total revenue from brand fees for Engineering For Kids in 2024?
Engineering_For_Kids Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | ||
|---|---|---|---|---|
| REVENUE | ||||
| Royalty fees | $ 2 35,010 | $ 2 64,890 | $ 2 33,947 | |
| Brand fees | 44,888 | 52,752 | 4 9,183 | |
| Technology fees | 38,300 | 37,500 | 42,200 | |
| Franchise fees | 90,250 | 34,000 | 51,500 | |
| Late fees | 10,114 | 2,875 | 1,925 | |
| TOTAL REVENUE | 418,562 | 392,017 | 378,755 |
Source: Item 23 — RECEIPTS (FDD pages 53–138)
What This Means (2025 FDD)
According to Engineering For Kids' 2025 Franchise Disclosure Document, the total revenue from brand fees in 2024 was $44,888. This figure represents the income Engineering For Kids received specifically from brand fees paid by its franchisees during that year. Brand fees are often used to support marketing and brand-building activities.
For a prospective franchisee, this indicates the financial scale of brand-related revenue managed by Engineering For Kids. It's important to understand how these fees are used, as outlined in Item 23, to support the Engineering For Kids brand and benefit franchisees through marketing and advertising initiatives. The FDD also mentions that Engineering For Kids has the right to deduct 15% of the monies in the Brand Fund on contributions for administration and management of the Brand Fund.
Understanding the revenue generated from brand fees helps potential franchisees assess the franchisor's financial health and commitment to brand development. It also highlights the importance of the franchisee's contribution to these fees and how they align with the overall marketing and advertising strategies of Engineering For Kids. Franchisees should inquire about the specific allocation of these funds and the expected return on investment in terms of brand recognition and customer acquisition.