What rules must an Engineering For Kids franchisee follow when using the Proprietary Marks?

According to the 2025 Engineering For Kids Franchise Disclosure Document, franchisees must adhere to specific rules when using the Proprietary Marks. These rules include providing proper trademark and service mark registration notices and obtaining any fictitious or assumed name registrations required by law. Franchisees are prohibited from using the Proprietary Marks in their corporate or legal business name, or with any unauthorized modifications, terms, designs, or symbols, unless specifically licensed by Engineering For Kids.

Furthermore, Engineering For Kids franchisees cannot use the Proprietary Marks to sell unauthorized services or products. They are also restricted from using the marks as part of any domain name, homepage, electronic address, or in connection with any website, unless explicitly approved. These regulations ensure consistent brand representation and prevent misuse of the trademarks, protecting the brand's integrity and reputation.

It is also important for franchisees to promptly report any unauthorized use of the Proprietary Marks or any challenges to their validity or ownership. Engineering For Kids retains the right to control any legal proceedings related to the Proprietary Marks, including settlements. Franchisees must comply with any directions from Engineering For Kids to modify or discontinue using a mark and are responsible for expenses related to changing signs or promoting modified marks. While Engineering For Kids will defend franchisees against third-party claims arising from compliant use of the Proprietary Marks, franchisees bear the costs if non-compliance is determined.