Who is responsible for the costs associated with attending Engineering For Kids conferences?
Engineering_For_Kids Franchise · 2025 FDDAnswer from 2025 FDD Document
We may use your contributions and any earnings on the Brand Fund for any costs associated with advertising, marketing, public relations, and/or promotional programs and materials, and any other activities we believe would benefit Franchised Businesses generally and the "Engineering For Kids" brand name and System, including advertising campaigns in various media; creation and maintenance of online marketing (including one or more Online Sites, social media/networking and other digital media); direct mail advertising; market research, including secret customers and customer satisfaction surveys; employing advertising and/or public relations agencies; purchasing promotional items; conducting and administering promotions, contests, giveaways, public relations events, community involvement activities, etc.; providing promotional and other marketing materials and services to our franchisees; and on materials and/or services designed to promote the brand and employment opportunities in order to facilitate selection and hiring of qualified staff.
We have the right to deduct from the Brand Fund 15% of the monies in the Brand Fund on contributions for administration and management of the Brand Fund.
We have the right to direct all marketing programs, with the final decision over creative concepts, materials, and media used in the programs and their placement.
We do not guarantee that you will benefit from the Brand Fund in proportion to your contributions to the Brand Fund.
Source: Item 23 — RECEIPTS (FDD pages 53–138)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, the Engineering For Kids brand utilizes a Brand Fund, which could potentially cover costs associated with conferences. Engineering For Kids International, LLC has the right to establish and maintain this Brand Fund for advertising, marketing, and promotional activities related to the Engineering For Kids brand.
The Brand Fund consists of contributions from franchisees. These contributions, along with any earnings, can be used for various activities that Engineering For Kids believes will benefit the franchisees and the brand. These activities include advertising campaigns, online marketing, direct mail advertising, market research, promotional items, public relations events, and providing marketing materials to franchisees.
The franchisor has the right to deduct 15% of the Brand Fund contributions for administrative and management costs. While the Brand Fund can be used for marketing and promotional programs, including those related to conferences, the document does not explicitly state that franchisee attendance costs for conferences will be covered. It also states that Engineering For Kids does not guarantee that franchisees will benefit from the Brand Fund in proportion to their contributions. Therefore, it is not clear whether the franchisee or the Brand Fund is responsible for covering the costs of attending Engineering For Kids conferences. A prospective franchisee should seek clarification from the franchisor regarding the specific allocation of Brand Fund monies and policies related to conference attendance costs.