Is Engineering For Kids required to make expenditures for each franchisee that are equivalent to their contributions?

According to Engineering For Kids' 2025 Franchise Disclosure Document, Engineering For Kids is not required to make expenditures for each franchisee that are equivalent or proportionate to their advertising contributions. The document specifies that Engineering For Kids need not ensure that franchisees benefit directly or pro rata from advertising or promotion conducted in connection with these contributions.

This means that while franchisees are required to contribute to the Brand Fund, Engineering For Kids has the discretion to allocate these funds as it sees fit to maximize the overall benefit to the Engineering For Kids system. Individual franchisees may not see a direct or proportionate return on their specific contributions in their immediate area.

This policy is fairly common in franchising, where advertising funds are often used for broader campaigns that benefit the entire brand. However, it's important for prospective Engineering For Kids franchisees to understand that their contributions may not always translate into direct, local benefits and to inquire about the franchisor's advertising strategy and how it aims to support franchisees.