What is the primary goal of the Brand Development Council (BDC) for Engineering For Kids?
Engineering_For_Kids Franchise · 2025 FDDAnswer from 2025 FDD Document
The Brand Development Council (BDC) is made of up franchisees from all over the EFK network who volunteer their time in an effort to meet goals and initiatives for the betterment of Engineering For Kids. The primary goal of the BDC is to grow the brand through world class student experience and innovative programs. They work to promote and facilitate the growth of the franchise system by elevating best practices, initiating projects based on feedback from franchise owners and working directly with franchisees from the network to accomplish these projects. The council's authority will be advisory only. We will have the right to dissolve or change the franchise advisory council.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 25–36)
What This Means (2025 FDD)
According to the 2025 Engineering For Kids FDD, the Brand Development Council's (BDC) primary goal is to grow the brand. This growth is to be achieved through providing a high-quality student experience and developing innovative programs.
The BDC is composed of Engineering For Kids franchisees who volunteer their time. The council works to encourage the expansion of the franchise system by promoting best practices. They also initiate projects based on feedback received from franchise owners and collaborate directly with franchisees to implement these projects.
It is important to note that the BDC's authority is advisory only, meaning Engineering For Kids has the right to dissolve or change the council. This highlights that while franchisee input is valued, the franchisor ultimately maintains control over brand development and strategic decisions.