What is the minimum local advertising spend required for an Engineering For Kids franchise?
Engineering_For_Kids Franchise · 2025 FDDAnswer from 2025 FDD Document
ion 9.4 below); and/or (c) spend amounts on local advertising (as described in Section 9.5 below) in such amounts as we designate under Section 9.2.1 below, provided that the amounts that we require will not, in the aggregate, exceed an amount equal to (i) four percent (4%) of the Gross Sales of the Franchised Business during the preceding Period, plus (if applicable) (ii) the amount by which the Minimum Local Ad Spend (as defined below) exceeds your then-current Local Ad Percentage Spend (as defined below) for the Period (the "Advertising Obligation").
- 9.2.1. We will specify the respective portions of the Advertising Obligation that you must contribute to the Brand Fund, contribute to any Region
Source: Item 23 — RECEIPTS (FDD pages 53–138)
What This Means (2025 FDD)
According to Engineering For Kids' 2025 Franchise Disclosure Document, franchisees must spend a minimum amount on local advertising. Specifically, Engineering For Kids requires franchisees to spend the greater of two percent of gross sales or $100 on local advertising. This is referred to as the 'Minimum Local Ad Spend'.
This local advertising expenditure begins on the opening date of the franchise and continues for the duration of the franchise agreement. Engineering For Kids may request documentation to verify compliance with this minimum spending obligation. The FDD states that Engineering For Kids has the right to designate the types of expenditures that will or will not count toward the minimum annual spending requirement in their manual.
Prospective Engineering For Kids franchisees should consider this ongoing advertising expense when evaluating the overall cost of the franchise. They should also inquire about what types of advertising expenditures are pre-approved to ensure their spending aligns with the franchisor's requirements.