What is the 'Franchised Business' referring to in the Engineering For Kids franchise agreement?

. You understand the importance of our high standards of quality, appearance, and safety, and the necessity of operating your Engineering For Kids Business in accordance with this Agreement and our standards, specifications and procedures.

The parties, intending to be legally bound by this Agreement, and for good and valuable consideration, now agree as follows:

1. RIGHTS GRANTED

1.1. Grant of Franchise

• 1.1.1. We grant you the right, and you accept the obligation, to use the Proprietary Marks and the System to operate one Engineering For Kids Business (the "Franchised Business") in the Territory that is designated in Appendix A (the "Territory") throughout the term of this Agreement, and all according to the terms of this Agreement and using only the format(s) designated in Sections 1.1.1 through 1.1.3 below. Your rights hereunder are limited to: (a) offering and providing at the Authorized Locations the Programs and selling the Authorized Products, and such other and services and products that we may approve from time to time, to customers of the Franchised Business attending Programs at the Authorized Locations (regardless of where those customers live); (b) offering and providing at the homes (or other facilities) of customers who attend or are referred to you by customers who attend Programs at your Authorized Location(s) those Programs and Authorized Products that we have approved for sale and use at children's parties, holiday and other celebratory events conducted outside of the Authorized Location(s) ("Special Events Services"), and (c) offering and providing such additional services and programs, such as Virtual Programs (as defined in Section 7.3), that we designate or approve from time to time for Engineering for Kids Businesses, subject to such policies and procedures as we specify for the additional offerings. Your license under this Agreement to use the Proprietary Marks and System does not include: (a) the right to engage in wholesale transactions, e-commerce, or sales through any other channel of distribution (except with respect to Virtual Programs as we have the right to authorize from time to time); and (b) the right to license or sublicense the Proprietary Marks and/or the System to anyone else.
• 1.1.2. You must identify the physical site for your EFK Center Location according to Section 4.2 and Appendix E of this Agreement and the site will designated on Appendix A when it is identified. you agree not to operate an EFK Center Location unless you obtain our prior written approval, which we will not unreasonably withhold if you satisfy our then current criteria for operators of Learning Center Based Businesses and the conditions described in this Section 1.1.2.

Source: Item 23 — RECEIPTS (FDD pages 53–138)