Can Engineering For Kids designate other trade names as Proprietary Marks?
Engineering_For_Kids Franchise · 2025 FDDAnswer from 2025 FDD Document
We identify the businesses operating under the System by means of the "Engineering For Kids" name and certain other trademarks, service marks, trade names, signs, logos, and other indicia of
origin (collectively, the "Proprietary Marks"). We may designate other trade names, service marks, and trademarks as Proprietary Marks. We have entered into an exclusive license with our affiliate, LaunchLife USA, Inc., a Delaware corporation (the "License Agreement") to use the Proprietary Marks and other property in connection with the operation of Businesses and licensing others of other to operate Businesses.
Source: Item 23 — RECEIPTS (FDD pages 53–138)
What This Means (2025 FDD)
According to the 2025 Engineering For Kids Franchise Disclosure Document, Engineering For Kids has the ability to designate other trade names, service marks, and trademarks as Proprietary Marks. Engineering For Kids identifies its businesses using the "Engineering For Kids" name along with other trademarks, service marks, trade names, signs, logos, and other indicators of origin, which are collectively known as the Proprietary Marks.
Engineering For Kids has an exclusive license agreement with LaunchLife USA, Inc. to use the Proprietary Marks and other property related to the operation of the businesses and the licensing of others to operate businesses. As a franchisee, you are obligated to maintain Engineering For Kids's standards of quality, appearance, and safety, and to operate your Engineering For Kids Business according to the franchise agreement and Engineering For Kids's standards, specifications, and procedures.
This means that Engineering For Kids retains control over its brand and can add to or modify its Proprietary Marks as it sees fit. As a franchisee, you must adhere to any changes or additions to the Proprietary Marks and use them only in the manner authorized by Engineering For Kids. This ensures brand consistency across all Engineering For Kids franchises.