What is the definition of 'Online Sites' in relation to the Engineering For Kids Brand Fund?
Engineering_For_Kids Franchise · 2025 FDDAnswer from 2025 FDD Document
"Online Sites" (as defined below) are considered as "advertising" under the Franchise Agreement, and are subject (among other things) to our review and prior written approval before they may be used (as described above). As used in the Franchise Agreement, the term "Online Site" means one or more related documents, designs, pages, or other communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (for example, Facebook, Twitter, LinkedIn, You Tube, Google Plus, Pinterest, etc.), blogs, vlogs, applications to be installed on mobile devices (for example, iPad or Android apps), and other applications, etc. You may neither establish nor permit any other party to establish an Online Site relating to refers to the Engineering
For Kids Business, Proprietary Marks, us, or the System. Additionally, you may not offer, promote, or sell any products or services, or make any use of the Proprietary Marks, through the Internet or an Online Site without our prior written approval. If we decide to grant our consent, we have the right to require that you adhere to certain rules and standards concerning any Online Site. These may include: (1) before establishing any Online Site, you must submit to us, for our prior written approval, a sample of the proposed Online Site, including its domain name, format, visible content (including, without limitation, proposed screen shots), and non-visible content (including meta tags), in the form and manner we may require; (2) you must not use or modify an Online Site without our prior written approval; (3) you must comply with the standards and specifications for Online Sites that we may periodically prescribe in the Manuals or otherwise in writing; (4) if we require, you must establish hyperlinks to our Online Site and other Online Sites; and (5) we may require you to make us the sole administrator (or co-administrator) of any social networking pages that you maintain or that are maintained on your behalf.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 25–36)
What This Means (2025 FDD)
According to Engineering For Kids's 2025 Franchise Disclosure Document, 'Online Sites' are considered advertising and require the franchisor's review and prior written approval before use. The document defines 'Online Site' broadly as any electronic communication, including websites, webpages, social networking sites like Facebook, Twitter, LinkedIn, YouTube, Google Plus, and Pinterest, blogs, vlogs, and applications for mobile devices like iPad or Android apps.
Engineering For Kids franchisees are prohibited from establishing any Online Site related to the Engineering For Kids business, proprietary marks, or the system without prior written approval from the franchisor. Furthermore, franchisees cannot offer, promote, or sell any products or services, or use the proprietary marks, through the Internet or any Online Site without the franchisor's permission.
If Engineering For Kids grants consent for an Online Site, they reserve the right to impose specific rules and standards. These may include requiring franchisees to submit a sample of the proposed Online Site for approval, including its domain name, format, visible and non-visible content, and meta tags. Franchisees must also obtain approval before modifying an Online Site and comply with any standards and specifications prescribed by Engineering For Kids in their manuals or in writing. The franchisor may also require franchisees to establish hyperlinks to their Online Site and other Online Sites, and may demand to be the sole or co-administrator of any social networking pages maintained by or on behalf of the franchisee.