What does the 'Brand Excellence Manual' for Engineering For Kids include?
Engineering_For_Kids Franchise · 2025 FDDAnswer from 2025 FDD Document
erify compliance with any local marketing and advertising spending obligations. We have the right to periodically designate in the Manual the types of expenditures that will or will not count toward your minimum spending requirement.
You must advertise your Business in online directories, as may be specified in the Manual. If you advertise jointly with other franchisees, your share of the cost will count toward your local marketing expenditure requirement.
You agree to conduct all advertising in a dignified manner and to conform to the standards and requirements we periodically specify in the Manual or in other written materials. All local marketing, advertising, and promotion must be in the media, and of the type and format, as we may approve. We will make available to you approved advertising and promotional materials, including signs, posters, collaterals, etc. that we have prepared. We will have the final decision on all creative development of advertising and promotional messages. You must submit to us, for our approval before your use, all proposed plans, promotion materials, and advertising that we did not prepare or approve in the previous year. If you do not receive our written approval within 10 business days from the date we receive the material, the material is deemed disapproved.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 25–36)
What This Means (2025 FDD)
According to the 2025 Engineering For Kids FDD, the manual periodically specifies the types of expenditures that will or will not count toward a franchisee's minimum local marketing spending requirement. The manual also specifies requirements for advertising in online directories.
Engineering For Kids requires franchisees to conduct all advertising in a dignified manner and to conform to the standards and requirements specified in the manual or in other written materials. All local marketing, advertising, and promotion must be in the media, and of the type and format, as Engineering For Kids may approve.
Engineering For Kids will make available to franchisees approved advertising and promotional materials, including signs, posters, collaterals, etc. that they have prepared. Engineering For Kids will have the final decision on all creative development of advertising and promotional messages. Franchisees must submit to Engineering For Kids, for their approval before use, all proposed plans, promotion materials, and advertising that Engineering For Kids did not prepare or approve in the previous year. If a franchisee does not receive written approval within 10 business days from the date Engineering For Kids receives the material, the material is deemed disapproved. Engineering For Kids reserves the right to require franchisees to discontinue the use of any advertising or marketing materials.