What other trademarks besides ENGEL & VÖLKERS™ and E&V™ are associated with the Engel & Volkers Yachting System?

According to Engel & Volkers' 2025 Franchise Disclosure Document, the Engel & Volkers Yachting System is associated with the GG® and GG GLOBAL GUIDE® trademarks, in addition to the ENGEL & VÖLKERS® and E&V® trademarks. U.S. Holding GmbH has been granted an exclusive master franchise regarding the yachting brokerage segment of the Engel & Volkers Yachting System, which includes the use of these trademarks in the United States. U.S. Holding GmbH exclusively sublicensed those rights to Engel & Volkers in September 2012.

For a prospective franchisee, this means that when operating an Engel & Volkers Yachting franchise in the United States, they are authorized to use not only the primary Engel & Völkers and E&V trademarks but also the GG® and GG GLOBAL GUIDE® trademarks. This authorization stems from the sublicensing agreement between U.S. Holding GmbH and Engel & Volkers.

The inclusion of these additional trademarks suggests a broader branding strategy for the yachting segment, potentially targeting a specific market segment or conveying a particular image. Franchisees should ensure they understand the proper usage guidelines for all associated trademarks to maintain brand consistency and avoid any potential legal issues. It would be prudent for potential franchisees to inquire about any marketing materials or strategies that incorporate these trademarks to fully leverage the brand identity of the Engel & Volkers Yachting System.