What specific aspects of the design of advertisements must an Engel & Volkers franchisee comply with in the System Documentation?

According to Engel & Volkers' 2025 Franchise Disclosure Document, franchisees must adhere to the specifications outlined in the System Documentation regarding the design of advertisements. This extends to various aspects of the franchisee's marketing and communication efforts. Specifically, franchisees must comply with the System Documentation for buyer and seller services, the design of advertisements, the design of all signage (including yard signs and other listing signage), the design of online and printed communications, and the design of window displays in a Residential Real Estate Brokerage.

Engel & Volkers requires franchisees to use only the design formats for advertising and displays provided by the company, which are subject to ongoing improvements. Franchisees must obtain prior written consent from Engel & Volkers for any advertising or sales promotion campaign design that significantly deviates from previously approved or recommended designs, or from the instructions in the System Documentation. This ensures uniformity and standardization within the Engel & Volkers brand.

Engel & Volkers also sets requirements and restrictions on advertising, promotion, and other activities that it determines could negatively impact other franchisees or that target their protected areas. These restrictions are intended to balance the ability of franchisees to compete freely while protecting each franchisee's right to operate within their designated territory without undue interference. Franchisees must comply with these requirements and restrictions, giving Engel & Volkers full discretion in determining the appropriate balance.