Who is responsible for protecting the reputation and value of the Engel & Volkers System and Trademarks?

According to Engel & Volkers' 2025 Franchise Disclosure Document, franchisees, their staff members, and sales advisors are responsible for protecting the reputation and value of the Engel & Völkers System and Trademarks. This includes observing best practices stipulated in the Engel & Völkers System Documentation, including any Code of Ethics that Engel & Volkers may develop. Franchisees, staff, and sales advisors must provide real estate brokerage services and interact with customers, the general public, other franchisees, Engel & Volkers, and its affiliates in accordance with the highest professional standards.

This obligation ensures that all representatives of the Engel & Volkers brand maintain a consistent level of quality and professionalism. By entrusting this responsibility to franchisees and their teams, Engel & Volkers aims to foster a network of businesses that uphold the brand's reputation and value in their daily operations and interactions.

For a prospective franchisee, this means that they, along with their staff and sales advisors, will be the front line in maintaining the integrity of the Engel & Volkers brand. Franchisees must ensure their teams are well-versed in the Engel & Volkers System Documentation and Code of Ethics, and that they consistently adhere to these standards in all business activities. This commitment is crucial for preserving the brand's reputation and value, which ultimately benefits all franchisees within the Engel & Volkers system.