Who is responsible for local advertising for an Engel & Volkers franchise?
Engel_Volkers Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.3 Advertising by Franchisee: Franchisee shall be responsible for Franchisee's own local advertising and must comply with the specifications contained in the System Documentation, in particular in
- the buyer and seller services,
- the design of advertisements,
- the design of all signage, including all yard signs and other listing signage
- the design of online and printed communications, and
- the design of window displays in a Residential Real Estate Brokerage.
Source: Item 22 — CONTRACTS (FDD page 88)
What This Means (2025 FDD)
According to Engel & Volkers' 2025 Franchise Disclosure Document, the franchisee is responsible for their own local advertising. However, the franchisee must adhere to the specifications outlined in the Engel & Volkers System Documentation. These specifications cover various aspects, including buyer and seller services, advertisement design, signage (including yard signs), online and printed communications, and window displays in the Residential Real Estate Brokerage.
This means that while Engel & Volkers franchisees have the freedom to conduct local advertising, they must ensure that all advertising materials and strategies align with the brand's established standards and guidelines. This is a common practice in franchising, as it helps maintain brand consistency and protect the brand's image.
Engel & Volkers also provides support in the form of regional public relations and assistance to franchisees in general public relations activities. Franchisees must also get written consent from Engel & Volkers before advertising outside of the U.S. for any property listings. This consent can be withheld based on Engel & Volkers' business judgment. Additionally, Engel & Volkers and other franchisees are permitted to advertise inside the franchisee's protected area.