What is the purpose of standardizing the design formats for advertising and displays for Engel & Volkers franchisees?

Verlag reserves the right to make reasonable changes to the advertising prices from time to time.

• 10.3 Advertising by Franchisee: Franchisee shall be responsible for Franchisee's own local advertising and must comply with the specifications contained in the System Documentation, in particular in
  • the buyer and seller services,
  • the design of advertisements,
  • the design of all signage, including all yard signs and other listing signage
  • the design of online and printed communications, and
  • the design of window displays in a Residential Real Estate Brokerage.

Franchisee shall utilize only those design formats for advertising and displays which have been provided by Franchisor which are subject to ongoing improvement in the interests of Franchisee and the standardization of the ENGEL & VÖLKERS System. In the interests of standardizing the ENGEL & VÖLKERS System, Franchisee shall obtain the prior written consent of Franchisor to each and every advertising and/or sales promotion campaign design format unless it does not essentially depart from those previously practiced or recommended by Franchisor and/or does not deviate from those outlined in the System Documentation. In order to ensure uniform application of the ENGEL & VÖLKERS System, Franchisee must obtain Franchisor's prior written consent to every planned advertising and promotional design format which differs significantly from the type of activity practiced or recommended by Franchisor and/or from the instructions contained in the System Documentation.

Source: Item 22 — CONTRACTS (FDD page 88)