For what purpose does Engel & Volkers have the right to use the ENGEL & VÖLKERS® trademark?

According to the 2025 Engel & Volkers Franchise Disclosure Document, Engel & Volkers, as the franchisor, possesses the non-exclusive right and license to use the ENGEL & VÖLKERS® trademark and other trademarks within the United States. This right is specifically for operating its own Residential Real Estate Brokerage and granting third parties, like franchisees, the right to use the trademarks to operate a Residential Real Estate Brokerage. This means Engel & Volkers can use its trademarks to run its own real estate business and also allow its franchisees to do the same.

This arrangement is typical in franchising, where the franchisor owns the brand and allows franchisees to use it under specific conditions. Engel & Volkers retains control over how the trademarks are used to maintain brand consistency and quality. The use of the trademarks by franchisees is limited to operating their Residential Real Estate Brokerage under the terms of the franchise agreement.

Engel & Volkers also has the right to modify or discontinue any of the Trademarks, or to adopt and use one or more additional or substitute Trademarks. If this happens, the franchisee must comply with any of Engel & Volkers' directions or instructions to modify or discontinue use of any Trademark and/or adopt and use one or more additional substitute Trademarks. Engel & Volkers is not obligated to reimburse the franchisee for any expenditures the franchisee makes to comply with such instructions or directions, nor will Engel & Volkers be liable to the franchisee for any other expenses, losses or damages sustained by the franchisee or its franchised Business as a result of any Trademark addition, modification, substitution or discontinuation.