Can Grund Genug Verlag change the advertising prices for Engel & Volkers franchisees?

According to Engel & Volkers' 2025 Franchise Disclosure Document, Grund Genug Verlag reserves the right to make reasonable changes to advertising prices for the GG Magazine. Franchisees are required to place at least one full-page advertisement per year for their first and second approved locations in the GG Magazine. If a franchisee has multiple approved locations, they must place additional advertisements for the third, fourth, and subsequent locations. The specific issue of the magazine is selected by the franchisee.

Additional advertisements beyond the minimum requirements are subject to negotiation with Grund Genug Verlag. The advertising fees are detailed in the current Price Lists, which Grund Genug Verlag can modify. This means that while franchisees have a mandatory advertising commitment, the costs associated with fulfilling this commitment can fluctuate based on decisions made by Grund Genug Verlag.

This clause is important for prospective Engel & Volkers franchisees because it introduces a degree of uncertainty regarding ongoing advertising expenses. While the franchisee controls which issue they advertise in, they do not control the advertising rates themselves. Franchisees should factor in potential advertising price increases when budgeting and consider this when negotiating for additional advertising beyond the minimum required. It is also important to note that the franchisor will periodically provide a separate price list for GG Magazine advertising.