Is an Engel & Volkers franchisee required to place advertisements in GG Magazine?
Engel_Volkers Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must place at least one (1) full page advertisement per year for its Approved Location by advertising properties in one (1) issue of GG Magazine (the issue to be selected by Franchisee). Should Franchisor grant Franchisee a franchise for multiple Approved Locations, Franchisee must place at least one (1) full page advertisement per year for the first and second Approved Location, at least one (1) additional full page advertisement per year for the third and fourth Approved Location and at least one (1) additional advertisement per year for the fifth or subsequent Approved Locations. Franchisee will be entitled to place additional advertisements subject to negotiations with the Grund Genug Verlag. The advertising fees are published in the then current Price Lists. Grund Genug Verlag reserves the right to make reasonable changes to the advertising prices from time to time.
Source: Item 22 — CONTRACTS (FDD page 88)
What This Means (2025 FDD)
According to Engel & Volkers' 2025 Franchise Disclosure Document, franchisees are required to place advertisements in GG Magazine. Specifically, each franchisee must place at least one full-page advertisement per year for their approved location in one issue of GG Magazine, with the franchisee choosing the issue.
For franchisees with multiple approved locations, the advertising requirements increase. A franchisee with one or two approved locations must place at least one full-page advertisement per year. For three or four locations, the franchisee must place at least one additional full-page advertisement per year. If a franchisee has five or more approved locations, they must place at least one additional advertisement per year for each location beyond the fourth. Franchisees are also entitled to place additional advertisements, subject to negotiations with Grund Genug Verlag.
The advertising fees for GG Magazine are published in the current price lists, which are subject to change by Grund Genug Verlag. This mandatory advertising in GG Magazine represents an ongoing advertising expense for Engel & Volkers franchisees, and the cost will vary depending on the number of locations and any additional advertising the franchisee chooses to undertake.