What is an Engel & Volkers franchisee not permitted to use without proper authorization or a license?

According to Engel & Volkers' 2025 Franchise Disclosure Document, a franchisee is restricted from using specific promotional materials without proper authorization or a license. Specifically, franchisees cannot use any text, copy, photography, images, sound, or video to promote their services or listings without obtaining the necessary authorization or license. This restriction applies across various platforms, including websites, mobile applications, electronic media, public relations initiatives, social media, and other advertising or marketing channels.

This requirement ensures that all marketing and promotional activities align with Engel & Volkers' brand standards and legal requirements. By controlling the use of promotional materials, Engel & Volkers aims to maintain a consistent brand image and avoid any potential legal issues related to copyright or intellectual property rights. Franchisees must therefore ensure they have the appropriate permissions before using any promotional content.

This stipulation is fairly standard in franchising, as franchisors typically want to maintain tight control over brand messaging and avoid any unauthorized or potentially damaging representations of the brand. For a prospective Engel & Volkers franchisee, this means carefully reviewing all marketing materials with the franchisor and securing necessary licenses or approvals before launching any promotional campaigns. Failure to comply could result in a breach of the franchise agreement.