From whom must an Engel & Volkers franchisee order marketing articles?
Engel_Volkers Franchise · 2025 FDDAnswer from 2025 FDD Document
- 8.1 Marketing Articles: Franchisee hereby agrees to order from Franchisor or one of its affiliates, or from Suppliers approved by Franchisor, stocks of marketing materials bearing the Trademarks (e.g., pens, pencils, postcards, key rings, etc.) at the then current price for such marketing materials. Franchisor or its affiliates may amend the list of available marketing materials and the price list for such marketing materials, at their sole discretion, from time to time.
Source: Item 22 — CONTRACTS (FDD page 88)
What This Means (2025 FDD)
According to Engel & Volkers' 2025 Franchise Disclosure Document, franchisees must order marketing articles from Engel & Volkers, its affiliates, or suppliers approved by Engel & Volkers. These marketing materials include items bearing the Engel & Volkers trademarks, such as pens, pencils, postcards, and key rings. The prices for these marketing materials are the current prices at the time of order, and Engel & Volkers or its affiliates can change the list of available marketing materials and their prices at their discretion.
This requirement ensures brand consistency across all Engel & Volkers franchises. By mandating that franchisees purchase marketing articles from approved sources, Engel & Volkers maintains control over the quality and appearance of promotional items bearing its trademarks. This helps to protect the brand's image and reputation.
For a prospective franchisee, this means they will need to budget for marketing articles and purchase them from the designated sources. While this ensures quality control, it may also limit the franchisee's flexibility in sourcing cheaper alternatives. Franchisees should regularly check the price lists provided by Engel & Volkers to stay informed about the costs of these materials and factor these costs into their overall marketing budget.