With whom does an Engel & Volkers franchisee negotiate for additional advertisements in GG Magazine?
Engel_Volkers Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must place at least one (1) full page advertisement per year for its Approved Location by advertising properties in one (1) issue of GG Magazine (the issue to be selected by Franchisee). Should Franchisor grant Franchisee a franchise for multiple Approved Locations, Franchisee must place at least one (1) full page advertisement per year for the first and second Approved Location, at least one (1) additional full page advertisement per year for the third and fourth Approved Location and at least one (1) additional advertisement per year for the fifth or subsequent Approved Locations. Franchisee will be entitled to place additional advertisements subject to negotiations with the Grund Genug Verlag. The advertising fees are published in the then current Price Lists. Grund Genug Verlag reserves the right to make reasonable changes to the advertising prices from time to time.
Source: Item 22 — CONTRACTS (FDD page 88)
What This Means (2025 FDD)
According to Engel & Volkers' 2025 Franchise Disclosure Document, franchisees negotiate with Grund Genug Verlag for placing additional advertisements in GG Magazine. Franchisees are required to place at least one full-page advertisement per year for their first and second Approved Locations. If a franchisee has multiple Approved Locations, they must place at least one additional full-page advertisement per year for the third and fourth locations, and another additional advertisement for the fifth or subsequent locations.
The advertising fees are listed in the current Price Lists, which are subject to change by Grund Genug Verlag. Engel & Volkers franchisees are responsible for their own local advertising but must adhere to the specifications in the System Documentation, including design standards for advertisements, signage, and online and printed communications.
Engel & Volkers also provides franchisees with copies of the GG Magazine, with the cost borne by the National Marketing and Technology Fund. Franchisees need to be aware of the advertising requirements and design specifications to ensure compliance with the Engel & Volkers system and maintain brand consistency.