Must an Engel & Volkers franchisee comply with the specifications in the System Documentation for local advertising?

According to Engel & Volkers' 2025 Franchise Disclosure Document, franchisees must adhere to the specifications outlined in the System Documentation for local advertising. This includes guidelines for buyer and seller services, the design of advertisements and signage (including yard signs and listing signs), the design of online and printed communications, and the design of window displays in a Residential Real Estate Brokerage. The purpose of this requirement is to maintain uniform standards and protect the brand's reputation.

Engel & Volkers franchisees are responsible for their own local advertising efforts, but they must ensure that all advertising and promotional materials comply with the System Documentation. Franchisees must use only the design formats provided by Engel & Volkers, which are subject to ongoing improvements. Any deviation from previously approved or recommended designs, or from the System Documentation, requires prior written consent from Engel & Volkers. This ensures that all advertising aligns with the brand's standards and image.

Engel & Volkers retains the right to set requirements and restrictions on advertising and promotional activities that may negatively impact other franchisees or target their protected areas. Franchisees must comply with these requirements and restrictions, which are intended to balance the ability of franchisees to compete freely while protecting their exclusive territories. The System Documentation may be modified by Engel & Volkers at any time, and franchisees are responsible for updating their versions of the documentation and complying with the latest requirements.