Is an Engel & Volkers franchisee allowed to use the trademarks in the metaverse?

According to Engel & Volkers's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from using the trademarks in the metaverse. The document states that Engel & Volkers reserves, maintains, and controls all rights regarding the use of its system and trademarks within the metaverse. This restriction is clearly outlined in the franchise agreement.

This means that an Engel & Volkers franchisee cannot promote their real estate brokerage or use the Engel & Volkers brand in any virtual world or digital environment that constitutes the metaverse. This restriction is in place to allow Engel & Volkers to maintain complete control over its brand's presence and representation in these emerging digital spaces.

For a prospective franchisee, this clause signifies that their digital marketing and branding efforts must remain within the confines of traditional online and real-world channels, as defined by Engel & Volkers. It is important for potential franchisees to understand the scope of this restriction and how it might impact their ability to reach customers in the evolving digital landscape. Franchisees should direct any questions about the use of the Engel & Volkers trademarks in the metaverse to the franchisor.