What form does Engel & Volkers support for regional public relations take?
Engel_Volkers Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.1 Public Relations: Franchisee will be responsible for Franchisee's own local media public relations in compliance with the ENGEL & VÖLKERS System Documentation. However, Franchisor may provide support from time to time in the form of regional public relations and assistance to Franchisee in general Public Relations activities.
Source: Item 22 — CONTRACTS (FDD page 88)
What This Means (2025 FDD)
According to Engel & Volkers' 2025 Franchise Disclosure Document, franchisees are responsible for their own local media public relations, ensuring compliance with the Engel & Volkers System Documentation. However, Engel & Volkers may offer support periodically through regional public relations efforts and general assistance with public relations activities.
Engel & Volkers also uses the National Marketing and Technology Fund for national, regional, and local media and marketing techniques. These funds can be allocated to advertising, marketing, and public relations materials. This includes campaigns across television, radio, magazines, newspapers, and online platforms, as well as point-of-purchase materials and consumer research. The fund also covers the creation, maintenance, and modification of the Engel & Volkers website and mobile applications.
Engel & Volkers retains significant control over advertising and promotional materials to maintain brand standardization. Franchisees must use approved design formats and obtain prior written consent for any advertising or sales promotion campaigns that deviate from established practices or System Documentation. This ensures that all advertising efforts align with the Engel & Volkers brand standards and protect the goodwill associated with the Engel & Volkers system and trademarks.