Who determines the requirements and restrictions on advertising and promotion for Engel & Volkers franchisees?
Engel_Volkers Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor shall be entitled to set requirements and restrictions on advertising, promotion and other activities that it determines, in its sole discretion, negatively impacts the business
of one or more other franchisees or that is specifically targeted or directed towards the protected areas of one or more other franchisees. Such requirements and restrictions are intended to balance the ability of franchisees to freely compete in the marketplace and the right of a franchisee to operate within its protected area without undue interference from other franchisees, and Franchisor shall have full discretion in its determination of such balance. Franchisee agrees to comply with all such requirements and restrictions.
Source: Item 22 — CONTRACTS (FDD page 88)
What This Means (2025 FDD)
According to Engel & Volkers' 2025 Franchise Disclosure Document, the franchisor has the authority to set requirements and restrictions on advertising, promotion, and other activities. These stipulations are determined at Engel & Volkers' sole discretion if they negatively impact other franchisees or target their protected areas.
This policy aims to balance the ability of franchisees to compete freely in the marketplace with the right of each franchisee to operate within their protected area without undue interference. Engel & Volkers retains full discretion in determining this balance, and franchisees must comply with all such requirements and restrictions.
For a prospective Engel & Volkers franchisee, this means that while you have the freedom to market your services, Engel & Volkers can impose restrictions if your activities are seen as harming other franchisees or encroaching on their territories. It is important to understand these potential limitations and how they might affect your marketing strategies and business operations within your protected area.