Does the definition of 'Confidential Information' for Engel & Volkers include technologies?
Engel_Volkers Franchise · 2025 FDDAnswer from 2025 FDD Document
For avoidance of doubt, "Confidential Information" also includes (without limitation) all information, knowledge, trade secrets or know-how utilized or embraced by the ENGEL & VÖLKERS System and/or imparted to Recipient by Franchisor or any of its affiliates which concerns Franchisor's systems of operation, programs, services, products, customers, clients, prospective customers or client, practices, materials, books, records, manuals, computer files, databases or software; all elements of the ENGEL & VÖLKERS System; all programs, products, services, equipment, technologies, policies, standards, requirements, criteria and procedures that now or in the future are a part of the ENGEL & VÖLKERS System; the System Documentation; all specifications, procedures, systems, techniques and activities employed by Franchisor in the offer and sale of services, programs, and/or products at or from a franchised ENGEL & VÖLKERS Residential Real Estate Brokerage; all of Franchisor's sources (or prospective sources) of supply and all information pertaining to same; Franchisor's specifications, and Franchisee's final plans, for the construction, build out, design, renovation, décor, equipment, signage, furniture, fixtures and trade dress elements of Franchisee's office; the identity of, and all information relating to, the computer systems and software utilized under the Franchise Agreement; all information pertaining to Franchisor's and Franchisee's advertising, marketing, promotion and merchandising
campaigns, activities, materials, specifications and procedures; all customer lists, data and records generated and/or otherwise maintained by Franchisee's franchised ENGEL & VÖLKERS business; Franchisor's internet/web protocols, procedures and content (including electronic data, data files, user names and passwords); Franchisor's training and other instructional programs and materials; all elements of Franchisor's recommended staffing, staff training and staff certification policies and procedures; all communications between Franchisor and Recipient; additions or improvements to, deletions from and modifications and variations of the components of the ENGEL & VÖLKERS System and the other systems and methods of operations which Franchisor employs now or in the future; research, development and test programs for services and operations; and, all other information, knowledge and know-how which either Franchisor or their respective affiliates, now or in the future, designate as confidential.
Source: Item 23 — RECEIPTS (FDD pages 88–302)
What This Means (2025 FDD)
According to the 2025 Engel & Volkers Franchise Disclosure Document, the definition of "Confidential Information" explicitly includes technologies. The document specifies that Confidential Information encompasses all programs, products, services, equipment, technologies, policies, standards, requirements, criteria, and procedures that are currently or will become part of the Engel & Volkers System. This broad definition ensures that franchisees are obligated to protect a wide array of proprietary assets related to the Engel & Volkers brand.
This definition extends to various elements of the Engel & Volkers System, including systems of operation, programs, services, products, customer data, practices, materials, manuals, computer files, databases, and software. It also covers specifications, procedures, systems, techniques, and activities employed by Engel & Volkers in offering and selling services, programs, and products at franchised locations. The inclusion of internet/web protocols, procedures, content, electronic data, data files, usernames, and passwords further emphasizes the importance of safeguarding digital assets.
For a prospective Engel & Volkers franchisee, this means that they are legally bound to maintain the confidentiality of all technologies associated with the franchise. This obligation extends not only to current technologies but also to any future technologies that become part of the Engel & Volkers System. Failure to comply with this confidentiality requirement could result in legal action and potential damages to Engel & Volkers.