Does Engel & Volkers allow franchisees to have individual websites or mobile applications for their Residential Real Estate Brokerage or Sales Advisors?
Engel_Volkers Franchise · 2025 FDDAnswer from 2025 FDD Document
the registration of any mark or names confusingly similar to any Trademark, or use or apply for the registration of any mark or name that incorporates in whole or in part any Trademark, or, use or cause such marks or names to be registered that would prejudice the rights attaching to any Trademark in any other way whatsoever. Franchisee shall also not use the Trademarks in the metaverse, and Franchisor reserves, maintains, and controls all right with respect to the use of the System and the Trademarks in the metaverse.
- 4.4 Individual Personnel Are Not Independently Licensed to Use Trademarks: Franchisee acknowledges and agrees that no one employed or contracted by Franchisee's Residential Real Estate Brokerage in any capacity, including any licensed real estate agent ("Sales Advisor") or person otherwise affiliated with Franchisee's Residential Real Estate Brokerage has any direct or independent right or license to use the Trademarks, but rather that their use of the Trademarks comes under and is subject to and contingent upon Franchisee's license to use such marks as set forth in this Agreement.
Source: Item 22 — CONTRACTS (FDD page 88)
What This Means (2025 FDD)
The 2025 Engel & Volkers Franchise Disclosure Document outlines specific regulations regarding the use of trademarks and online presence for franchisees and their personnel. While franchisees can use the Engel & Volkers trademarks in their correspondence and advertising, this is subject to the franchisor's standards and System Documentation. Individual personnel, including Sales Advisors, do not have independent rights to use the trademarks; their use is contingent upon the franchisee's license.
Engel & Volkers franchisees are restricted from using the trademarks in the metaverse, as the franchisor maintains control over the System and trademarks in that digital realm. Upon termination of the franchise agreement, franchisees must transfer all internet domain names and social media accounts pertaining to the franchised business that include trademarked words to Engel & Volkers.
These stipulations ensure brand consistency and quality control across all Engel & Volkers operations. A prospective franchisee should clarify with Engel & Volkers the specific standards for online marketing and website development to ensure compliance and to understand the extent of control they have over their local digital presence.