What is the Engel & Volkers agreement's definition of 'Trademark'?

According to Engel & Volkers' 2025 Franchise Disclosure Document, the term "Trademarks" collectively refers to specific trademarks and service marks owned by Engel & Völkers Marken GmbH & Co. KG ("E&V Marken") and Grund Genug Verlag und Werbe GmbH ("Grund Genug Verlag"). These include ENGEL & VÖLKERS® and E&V® (stylized lettering in red and black) owned by E&V Marken, and GG® (stylized lettering in red) and GG GLOBAL GUIDE® (stylized) owned by Grund Genug Verlag. These trademarks have been licensed to the Franchisor.

The agreement also states that Engel & Volkers may grant nonexclusive franchises to use additional or different trademarks, service marks, and trade dress in the future, which will then be included in the definition of "Trademarks". This means that the trademarks franchisees are authorized to use can evolve over time as Engel & Volkers expands its branding and intellectual property.

This definition is important for prospective franchisees because it clarifies exactly which marks they are licensed to use and identifies the entities that own those marks. It also highlights the possibility of future changes to the trademarks included in the franchise agreement, which could impact a franchisee's branding and marketing efforts. Franchisees must adhere to the guidelines for using these trademarks as outlined in the agreement and system documentation.