What information about my Endless Summer Sweets business will be included on the Endless Summer Sweets website?
Endless_Summer_Sweets Franchise · 2024 FDDAnswer from 2024 FDD Document
We may maintain a website for the Endless Summer Sweets restaurant brand, which will include your business information and telephone number. (Section 5.5)
At our option, we may establish one or more websites to advertise, market and promote the System and the franchise opportunity. We currently maintain a website; however, we are not obligated to continue to maintain that website and may ,but are not required to, create additional or replacement websites. In any website, we may provide you with a listing for your location, or a web page to promote your business, if you provide us with the information that we request to develop your web page. All franchisees must use our website. We do not permit franchisees to operate a separate website for or in connection with their Endless Summer Sweets restaurant business without our prior approval.
We may provide you with materials for use on social media sites such as a Facebook page. You may not use any electronic media, including the Internet, or any social media, for viewing by the public that contains or is associated with your Endless Summer Sweets restaurant business or our registered trademarks without our prior written approval. You may not establish a Facebook®, MySpace®, SnapChat®, Twitter®, TikTok or similar pages, post through Instagram® or on YouTube®, or utilize other, similar social media in connection with the business, without our prior written approval. You may not establish a Twitter® feed or other social media that are associated with or refer to your Endless Summer Sweets restaurant business without our prior, written approval. We retain the right to approve all social media content that displays or is associated with our trademarks or your business. We may require you to withdraw or discontinue the use of any social media posts or content, even if previously approved.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–25)
What This Means (2024 FDD)
According to Endless Summer Sweets' 2024 Franchise Disclosure Document, the franchisor may maintain a website for the Endless Summer Sweets brand, which can include your business information and telephone number. The franchisor is not obligated to maintain the website, create additional websites, or provide ongoing maintenance.
The FDD states that the franchisor may provide a listing for your location or a webpage to promote your business on any website they maintain, but this is contingent on you providing the information they request to develop the webpage. All franchisees must use the franchisor's website and are not permitted to operate a separate website for their Endless Summer Sweets restaurant business without prior approval.
Endless Summer Sweets also outlines specific requirements and restrictions regarding social media use. Franchisees must obtain prior written approval before using any electronic media or social media that contains or is associated with their Endless Summer Sweets restaurant business or the franchisor's registered trademarks. This includes establishing pages or posting content on platforms like Facebook, MySpace, Snapchat, Twitter, TikTok, Instagram, and YouTube. The franchisor retains the right to approve all social media content that displays or is associated with their trademarks or your business and may require you to withdraw or discontinue the use of any social media posts or content, even if previously approved.