Can an Endless Summer Sweets franchisee sell online if it is from their business premises?
Endless_Summer_Sweets Franchise · 2024 FDDAnswer from 2024 FDD Document
business without our prior approval.
We may provide you with materials for use on social media sites such as a Facebook page. You may not use any electronic media, including the Internet, or any social media, for viewing by the public that contains or is associated with your Endless Summer Sweets restaurant business or our registered trademarks without our prior written approval. You may not establish a Facebook®, MySpace®, SnapChat®, Twitter®, TikTok or similar pages, post through Instagram® or on YouTube®, or utilize other, similar social media in connection with the business, without our prior written approval. You may not establish a Twitter® feed or other social media that are associated with or refer to your Endless Summer Sweets restaurant business without our prior, written approval. We retain the right to approve all social media content that displays or is associated with our trademarks or your business. We may require you to withdraw or discontinue the use of any social media posts or content, even if previously approved.
Point of Sale, Computer Systems and other systems
We require you to buy (or lease) and use a computer system to help manage the business. Currently, we require you to use iPads and the Square point of sale system, monitors, fax, scanner, and QuickBooks. As of the issuance date of the Disclosure Document, the purchase price for the Square POS system and other hardware and software is approximately $500 to $1,500 per location. The current estimated annual cost of maintenance, updating, upgrading, or support contracts for the software is approximately $1,200. We may change any required hardware and sof
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 30)
What This Means (2024 FDD)
According to the 2024 Endless Summer Sweets FDD, franchisees are significantly restricted in their ability to operate separate websites or utilize social media for their business without prior written approval from the franchisor. Endless Summer Sweets may provide franchisees with materials for social media sites like Facebook, but using any electronic media, including the internet or social media, associated with the Endless Summer Sweets restaurant or trademarks requires prior written approval.
Specifically, franchisees cannot establish a separate website for their Endless Summer Sweets restaurant without prior approval. They also need written permission to use platforms like Facebook, MySpace, Snapchat, Twitter, TikTok, Instagram, or YouTube in connection with their business. Endless Summer Sweets retains the right to approve all social media content that displays its trademarks or the franchisee's business and can require the removal of any posts or content, even if previously approved.
Endless Summer Sweets may establish websites to advertise and promote the system and franchise opportunity. They may provide a listing for the franchisee's location or a webpage to promote the business if the franchisee provides the requested information. All franchisees are required to use the franchisor's website. This indicates that while online presence is possible, it is heavily controlled and managed by Endless Summer Sweets, limiting the franchisee's autonomy in online sales and marketing efforts.