Can Endless Summer Sweets establish customer loyalty programs?
Endless_Summer_Sweets Franchise · 2024 FDDAnswer from 2024 FDD Document
- D. Establishing prices. You generally can determine your own prices, but we may periodically make suggestions to you regarding pricing policies. We may establish customer loyalty programs with attendant program benefits for customers and maximum prices and minimum discounts for any given product or service you offer. You must honor any maximum or minimum prices we establish and provide customers with the benefits of any customer loyalty program Franchisor may from time to time establish to the extent permitted by applicable law). (Section 5.5 and 7.4).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–25)
What This Means (2024 FDD)
According to Endless Summer Sweets' 2024 Franchise Disclosure Document, Endless Summer Sweets may establish customer loyalty programs. As a franchisee, you must provide customers with the benefits of any customer loyalty program that Endless Summer Sweets may establish from time to time, as long as it is permitted by law.
Endless Summer Sweets also retains the right to set maximum and minimum prices for any product or service that you offer. As a franchisee, you must honor any maximum or minimum prices that Endless Summer Sweets establishes.
This means that while franchisees have some autonomy in setting prices, Endless Summer Sweets retains significant control over pricing and customer loyalty initiatives. Franchisees need to stay informed about any changes to these programs and ensure their businesses comply with the franchisor's requirements.