What is the condition for an Endless Summer Sweets franchisee to use advertising materials?
Endless_Summer_Sweets Franchise · 2024 FDDAnswer from 2024 FDD Document
You may use only approved advertising and promotional materials for your local advertising. If you desire to use any unapproved advertising or promotional materials bearing the name Endless Summer Sweets restaurant, or other Marks proprietary to us, or any portion of those items, you must obtain our prior written approval before using those materials. Any advertising or promotional materials not approved by us within 10 days will be deemed to be disapproved. You must use your best efforts to promote and advertise your Business and will participate in all advertising and promotional programs we establish in the manner we direct as described in the Operations Manual or otherwise in writing.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–25)
What This Means (2024 FDD)
According to Endless Summer Sweets's 2024 Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding advertising and promotional materials. For local advertising, only approved materials can be used. If a franchisee wants to use unapproved advertising or promotional materials that bear the Endless Summer Sweets name or trademarks, they must first get written approval from the franchisor. If the franchisor does not approve the materials within 10 days, they will be considered disapproved.
Endless Summer Sweets requires franchisees to make their best effort to promote and advertise their business and participate in all advertising and promotional programs as directed in the Operations Manual or in writing. Franchisees are required to spend 3% of gross sales per month on advertising and promotional activities, with an accounting of these expenditures due by February 28th each year.
Endless Summer Sweets may provide franchisees with advertising, marketing, and promotion materials for purchase. All marketing, advertising, and promotional materials must depict the company's trademarks only in connection with the sale of approved services and products. The materials must be current, in good taste, and in good condition, and they must communicate the brand position and character established for franchised businesses. The franchisor retains the right to stop any marketing, advertising, or promotion at any time.