Is the use of the Digital Key system required for an Embassy Suites By Hilton hotel?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use our Digital Key system, which enables hotel guests to open their guest room doors wirelessly (without a physical door key) through the Hilton Honors App. This effectively allows guests to use their mobile phone as their room key. There is no separate charge for the Digital Key system. The software for the system is within the OnQ system described above, and the hardware consists of electronic door locksets and a programming device which are included in the construction cost estimates in Item 7 above.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 53–67)
What This Means (2025 FDD)
According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, franchisees must use the Digital Key system. This system enables hotel guests to open their rooms wirelessly using the Hilton Honors App, essentially using their mobile phones as room keys. There is no separate charge for the Digital Key system itself. The software for the system is integrated within the OnQ system, and the hardware, consisting of electronic door locksets and a programming device, is included in the construction cost estimates detailed in Item 7.
This requirement ensures that all Embassy Suites By Hilton hotels offer a consistent technological experience to guests, aligning with modern expectations for convenience and efficiency. By integrating the Digital Key system into the OnQ system, Embassy Suites By Hilton streamlines operations and reduces the need for physical key management. This can lead to cost savings and improved guest satisfaction.
For prospective franchisees, this means that the initial investment will cover the necessary hardware for the Digital Key system. The ongoing costs are minimized since the software is part of the broader OnQ system. Franchisees should factor in the training and support related to the OnQ system to ensure staff can effectively manage the Digital Key system and assist guests with its use. This mandatory system reflects Embassy Suites By Hilton's commitment to incorporating advanced technology to enhance the guest experience and maintain brand standards.