Is the ResMax fee for an Embassy Suites By Hilton franchise subject to change?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
ResMax is optional unless you are opening a new hotel or undergoing a Change of Ownership, and: (a) you are a first-time franchise owner; (b) this will be your first franchise under the Brand; or (c) if your management company is new to the Brand. ResMax also may be required in certain circumstances based on hotel performance. The program terms, eligibility, and fees are subject to change.
Source: Item 6 — OTHER FEES (FDD pages 27–41)
What This Means (2025 FDD)
According to Embassy Suites By Hilton's 2025 Franchise Disclosure Document, the ResMax program terms, eligibility, and fees are subject to change. ResMax is optional unless opening a new hotel or undergoing a Change of Ownership, and (a) you are a first-time franchise owner; (b) this will be your first franchise under the Brand; or (c) if your management company is new to the Brand. ResMax also may be required in certain circumstances based on hotel performance.
This means that the cost of the ResMax program for an Embassy Suites By Hilton franchise can fluctuate over time. Prospective franchisees should factor this potential variability into their financial planning. It is important to note that ResMax may be mandatory under specific conditions, such as being a first-time franchisee or if the hotel is underperforming.
Embassy Suites By Hilton franchisees should stay informed about any updates to the ResMax program and its associated fees to ensure compliance and effective budget management. Understanding the conditions under which ResMax is required can help franchisees anticipate and prepare for these costs. Franchisees should regularly consult with Embassy Suites By Hilton to get the most current information.