Can Embassy Suites By Hilton modify the Chain Code for the Brand?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
- "Chain Code" means the code that we use to identify the Brand within our Reservation Service.
We may modify, remove, or replace the Chain Code for the Brand at any time in our discretion.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, Embassy Suites By Hilton has the authority to modify, remove, or replace the Chain Code for the brand at any time, and at their discretion. The Chain Code is defined as the code used to identify the brand within the Reservation Service.
This means that Embassy Suites By Hilton franchisees must be aware that the identifier used for the brand within reservation systems is subject to change. While the FDD does not elaborate on the reasons for such changes, it is within Embassy Suites By Hilton's right to do so.
For a prospective franchisee, this highlights the importance of understanding the terms and conditions outlined in the franchise agreement, particularly those that grant Embassy Suites By Hilton certain rights and discretions. While this clause may seem minor, it underscores the franchisor's control over brand-related elements and the franchisee's need to adapt to potential changes implemented by Embassy Suites By Hilton.