How does Embassy Suites By Hilton include the Hotel in advertising of System Hotels?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
ation services and advice in areas such as operations, facilities, and marketing, but you will always remain responsible for hiring your employees and the terms and conditions of their employment. We may establish fees in advance, or on a project-by-project basis, for any consultation service or advice you request.
4.4 Marketing.
4.4.1 We will publish (either in hard copy or electronic form) and make available to the traveling public a directory that includes System Hotels. We will include the Hotel in advertising of System Hotels and in international, national and regional marketing programs in accordance with our general practice for System Hotels.
- 4.4.2 We will use your Monthly Program Fee to pay for various programs to benefit the System and/or the Network, including:
- 4.4.2.1 advertising, promotion, publicity, public relations, market research, and other marketing programs;
- 4.4.2.2 developing and maintaining directories of and Internet sites for System Hotels and/or Network Hotels;
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, Embassy Suites By Hilton will include the Hotel in advertising of System Hotels and in international, national, and regional marketing programs in accordance with their general practice for System Hotels.
Embassy Suites By Hilton uses the franchisee's Monthly Program Fee to pay for various programs to benefit the System, including advertising, promotion, publicity, public relations, market research, and other marketing programs. These fees also cover developing and maintaining directories of and Internet sites for System Hotels and/or Network Hotels, as well as developing and maintaining the Reservation Service systems and support.
As part of the franchise agreement, the franchisee must display all material, including brochures and promotional material provided by Embassy Suites By Hilton for System Hotels and Network Hotels. The franchisee must also allow advertising and promotion only of System Hotels and Network Hotels on the Hotel Site, unless Embassy Suites By Hilton specifically directs them to include advertising or promotion of Other Hotels. The franchisee also agrees to refer guests and customers, wherever reasonably possible, only to System Hotels or Network Hotels.