Is an Embassy Suites By Hilton franchisee required to participate in guest frequency programs?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
You must participate in, and pay all charges related to, all guest frequency programs we or Hilton require, including the Hilton Honors Worldwide guest reward programs or any successor programs. You must also honor the terms of any discount or promotional programs (including any frequent guest program) that we or Hilton offer to the public on your behalf, any room rate quoted to any guest at the time the guest makes an advance reservation, and any award guest certificates issued to hotel guests participating in these programs. You may not charge any Mandatory Guest Fee without our consent, in accordance with the Standards and subject to our requirements for granting such consent.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 75–77)
What This Means (2025 FDD)
According to Embassy Suites By Hilton's 2025 Franchise Disclosure Document, franchisees are required to participate in guest frequency programs. Specifically, franchisees must participate in and pay all charges related to any guest frequency programs that Embassy Suites By Hilton or Hilton requires. This includes the Hilton Honors Worldwide guest reward programs or any successor programs.
This requirement means that as an Embassy Suites By Hilton franchisee, you must actively engage in these programs, potentially incurring costs associated with them. You are also obligated to honor the terms of any discount or promotional programs, including frequent guest programs, that Embassy Suites By Hilton or Hilton offers to the public on your behalf. This includes honoring any room rate quoted at the time of advance reservation and any award guest certificates issued to hotel guests participating in these programs.
Furthermore, franchisees are prohibited from charging any Mandatory Guest Fee without the consent of Embassy Suites By Hilton, in accordance with the established Standards. This ensures that the guest frequency programs and promotional offers are implemented consistently across all franchise locations, maintaining brand standards and customer satisfaction. The brand can implement changes to the system based on their assessment of the long-term best interests of hotels using the System, considering the interest of the System overall, and franchisees must comply with all changes adopted.