Must an Embassy Suites By Hilton franchisee participate in the Reservation Service?

According to Embassy Suites By Hilton's 2025 Franchise Disclosure Document, franchisees must participate in the brand's Reservation Service. This includes using any additions, enhancements, supplements, or variants that Embassy Suites By Hilton develops or adopts for the system. Franchisees are also obligated to prioritize confirmed reservations referred to the hotel through the Reservation Service, ensuring these bookings receive first priority on available rooms.

Furthermore, the FDD stipulates that the only reservation service or system an Embassy Suites By Hilton franchisee can use for outgoing reservations referred by or from the Hotel to other Network Hotels is the Reservation Service or other reservation services designated by the franchisor. This requirement ensures consistency and control over the brand's reservation system, maintaining standards across the network.

In practical terms, this means that an Embassy Suites By Hilton franchisee cannot opt out of using the brand's central reservation system and must actively manage bookings coming through this system. This requirement helps maintain brand consistency and ensures that all hotels within the Embassy Suites By Hilton network are easily accessible to customers through a unified reservation platform. It also allows Embassy Suites By Hilton to maintain quality control and standards across all its franchised locations.