Must an Embassy Suites By Hilton franchisee operate the hotel using the System?

According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, franchisees must operate their hotels using the System. This requirement is part of the operational standards that Embassy Suites By Hilton sets for its franchisees to ensure uniformity and quality across all locations.

Specifically, franchisees are required to operate the hotel in compliance with the Franchise Agreement and the Standards provided by Embassy Suites By Hilton. This includes providing courteous, uniform, respectable, and high-quality lodging and other services to the public. While franchisees have day-to-day control over their hotel's business and operations, including hiring and employment terms, they must adhere to the System's standards.

This means franchisees must follow Embassy Suites By Hilton's specifications for supplies, products, and services, and may be required to purchase particular brands to maintain the brand's identity and reputation. Franchisees must also install and maintain signage displaying the Embassy Suites By Hilton brand name and other distinguishing characteristics as per the established Standards. Adhering to the System ensures that each Embassy Suites By Hilton hotel meets the brand's expectations for guest experience and operational consistency.