What must an Embassy Suites By Hilton franchisee do to maintain access to the Reservation Service?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
Afford you access to the Reservation Service on the same basis as other System Hotels, as long as you are in full compliance with the obligations set forth in the Franchise Agreement, including all Standards set forth in the Manual. Our Reservation Service currently connects System Hotels to our global reservations database and global distribution systems. (Franchise Agreement, Section 4.2). However, if your Hotel is in default we may suspend our obligations to you under the Franchise Agreement, including removing the listing of your Hotel from any directories we publish and from any advertising we publish, assessing any applicable non-compliance fee, and/or suspending or removing your Hotel from the Reservations Service. (Franchise Agreement, Section 13.3).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 53–67)
What This Means (2025 FDD)
According to Embassy Suites By Hilton's 2025 Franchise Disclosure Document, franchisees must be in full compliance with all obligations set forth in the Franchise Agreement, including all Standards in the Manual, to maintain access to the Reservation Service. The Reservation Service connects System Hotels to Hilton's global reservations database and global distribution systems.
Failure to comply with the Franchise Agreement and Standards can result in the suspension of obligations by Embassy Suites By Hilton. This includes the removal of the hotel's listing from directories and advertising, assessment of non-compliance fees, and suspension or removal from the Reservation Service.
This means that maintaining good standing with Embassy Suites By Hilton is crucial for franchisees to benefit from the brand's reservation system. Franchisees should ensure they understand and adhere to all requirements outlined in the Franchise Agreement and the Manual to avoid any disruptions in service and potential penalties.