For an Embassy Suites By Hilton franchise, where is the 'Brand' name set forth?

According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, the brand name is set forth in the Addendum to the franchise agreement. The FDD defines the term 'Brand' as the brand name set forth in this Addendum. This Addendum is a crucial part of the franchise agreement, as it contains specific details relevant to the individual franchise location and franchisee.

For a prospective Embassy Suites By Hilton franchisee, this means that the official and legally recognized name under which the hotel will operate is specified in the Addendum. This is important for branding, marketing, and legal purposes. The Addendum ensures that both the franchisor and franchisee are clear on the exact brand name being licensed for that particular location.

It is important to note that the brand name, as defined in the Addendum, does not include Hilton Worldwide, its affiliates, or other brands that may include the words 'Embassy,' 'Suites,' or 'Hilton' as part of their name. This distinction is crucial for avoiding confusion and ensuring that each Embassy Suites By Hilton hotel is recognized as a distinct entity within the broader Hilton network.