Where can I find the specific 'Brand' name for my Embassy Suites By Hilton franchise?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
- "Brand" means the brand name set forth in the Addendum.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, the specific brand name for your franchise will be found in the Addendum to the Franchise Agreement. The FDD defines the term 'Brand' as the brand name set forth in this Addendum. This Addendum is part of the overall Franchise Agreement, which also includes exhibits and attachments.
It is important to note that while the document lists several brand names associated with Hilton, such as 'Embassy Suites,' 'Embassy Suites by Hilton,' and others like 'Hampton Inn by Hilton' and 'DoubleTree by Hilton,' the definitive brand name applicable to your specific franchise will be detailed in the Addendum. This ensures clarity and avoids confusion between different brands within the Hilton network.
Prospective franchisees should carefully review the Addendum to their Franchise Agreement to confirm the exact brand name under which their hotel will operate. This is crucial for branding, marketing, and ensuring compliance with Hilton's standards and Chain Code, which is used to identify the Brand within Hilton's Reservation Service. Hilton reserves the right to modify or replace the Chain Code for the Brand at any time.