What are the exceptions to being considered a 'Competitor' of Embassy Suites By Hilton?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Conrad" or "Hilton" as any part of their brand name.
Curio Collection by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Curio," "Collection," or "Hilton" as any part of their brand name.
DoubleTree by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "DoubleTree" or "Hilton" as any part of their brand name.
DoubleTree Suites by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "DoubleTree," "Suites," or "Hilton" as any part of their brand name.
Embassy Suites, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.
Embassy Suites by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Embassy," "Suites," or "Hilton" as any part of their brand name.
Graduate by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Graduate" or "Hilton" as any part of their brand name.
Hampton Inn by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Hampton" or "Hilton" as any part of their brand name.
Hampton Inn & Suites by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Hampton," "Suites," or "Hilton" as any part of their brand name.
Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the word "Hilton" as any part of their brand name.
Hilton Garden Inn, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the word "Hilton" as any part of their brand name.
Home2 Suites by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Home," "Suites," or "Hilton" as any part of their brand name.
Homewood Suites by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Home," "Suites," or "Hilton" as any part of their brand name.
LivSmart Studios by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "LivSmart", "Studios" or "Hilton" as any part of their brand name. LXR, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the initials or words "LXR" or "Hilton" as any part of their brand name.
Motto by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Motto" or "Hilton" as any part of their brand name.
Spark by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Spark" or "Hilton" as any part of their brand name.
Tapestry Collection by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Tapestry," "Collection," or "Hilton" as any part of their brand name.
Tempo by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other chains of hotels that include the word "Tempo" or "Hilton" as any part of their brand name.
Tru by Hilton, as that name is used to identify the chain of hotels operated under the same Chain Code and Standards. The Brand does not mean Hilton Worldwide, its Affiliates, or any other brands, product lines, or chains of hotels that include the words "Tru" or "Hilton" as any part of their brand name.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, several Hilton-affiliated brands are explicitly excluded from being considered competitors. Specifically, the definition of "Embassy Suites By Hilton" as a brand does not encompass Hilton Worldwide, its affiliates, or any other brands, product lines, or chains of hotels that happen to include the words "Embassy," "Suites," or "Hilton" as part of their brand name. This distinction is crucial for franchisees as it clarifies the scope of competitive restrictions they might face.
This exclusion extends to numerous other Hilton brands, each defined similarly. These include Embassy Suites, Graduate by Hilton, Hampton Inn by Hilton, Hampton Inn & Suites by Hilton, Hilton, Hilton Garden Inn, Home2 Suites by Hilton, Homewood Suites by Hilton, LivSmart Studios by Hilton, LXR, Motto by Hilton, Canopy, Canopy by Hilton, Conrad, Curio Collection by Hilton, DoubleTree by Hilton, DoubleTree Suites by Hilton, Spark by Hilton, Tapestry Collection by Hilton, Tempo by Hilton, and Tru by Hilton. Each of these brands, while under the Hilton umbrella, operates with its own Chain Code and Standards, and is treated as a separate entity for competitive purposes.
For a prospective Embassy Suites By Hilton franchisee, this means that owning or operating another Hilton-branded hotel (other than another Embassy Suites By Hilton) would not automatically be considered a competitive conflict under the franchise agreement. This allows for potential diversification within the Hilton family of brands, although franchisees should carefully review the specific terms of their franchise agreement to fully understand any restrictions on operating other hotel brands, even those affiliated with Hilton.