According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, the brand requires that the general manager and director of sales (or equivalent positions) attend an annual brand or regional conference. The current cost for this conference is $2,500 per attendee. These conference program fees and expenses are non-refundable.

This mandatory conference attendance represents a significant ongoing cost for franchisees. With two attendees required per year, the franchisee must budget $5,000 annually just for conference registration fees, not including travel, accommodation, and other related expenses. The FDD also states that the conference may be held at various hotel locations, so travel costs could vary significantly depending on the location selected by Embassy Suites By Hilton.

Prospective franchisees should consider this mandatory expense when evaluating the overall cost of operating an Embassy Suites By Hilton franchise. It is important to factor in not only the registration fees but also the potential travel and lodging costs associated with attending the conference each year. Franchisees should also inquire about the typical locations of these conferences to better estimate these additional expenses.