Can the Embassy Suites By Hilton brand utilize name variations for suites hotels?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
Hilton Worldwide, through its subsidiaries, currently owns the following principal marks and their related guest lodging systems: Hilton™, Canopy™, Conrad™, Curio™, DoubleTree™, Embassy™, Graduate™, Hampton™, Hilton Garden Inn™, Home2™, Homewood™, LivSmart Studios by HiltonTM, LXR™, Motto™, NoMad, Signia by Hilton™, Spark by Hilton™, Tapestry™, Tempo™, Tru™, Waldorf Astoria™ (the "Hilton Worldwide Brands"). The Hilton Worldwide Brands may utilize name variations for suites hotels and may use the taglines "by Hilton" or "Collection by Hilton" in some markets or locations. The Hilton Worldwide Brands may have trademark registrations currently pending in some markets or locations.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–15)
What This Means (2025 FDD)
According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, Hilton Worldwide Brands, which includes Embassy Suites By Hilton, may use name variations for suites hotels. Additionally, these brands may incorporate taglines such as "by Hilton" or "Collection by Hilton" in specific markets or locations. These brands may also have trademark registrations pending in certain markets or locations.
For a prospective franchisee, this means that the Embassy Suites By Hilton brand has the flexibility to adapt its name and branding to suit different markets or locations. The use of taglines like "by Hilton" can leverage the recognition and reputation of the Hilton brand, potentially attracting more customers. However, it's important to note that the specific name variations and taglines used may vary depending on the market and location.
It is also important to note that Hilton Worldwide may have trademark registrations pending in some markets or locations. This means that the availability and use of certain name variations or taglines may be subject to legal restrictions or limitations. A prospective franchisee should consult with the franchisor to understand the specific branding guidelines and trademark considerations for their desired location.