What brand code is used for Embassy Suites By Hilton in the Franchise Agreement?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
"Brand" means the brand name set forth in the Addendum.
"Chain Code" means the code that we use to identify the Brand within our Reservation Service.
We may modify, remove, or replace the Chain Code for the Brand at any time in our discretion.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites By Hilton Franchise Disclosure Document, the term 'Chain Code' refers to the code used to identify the Brand within Hilton's Reservation Service. The FDD states that Hilton may modify, remove, or replace the Chain Code for the Brand at any time in its discretion.
In the section defining terms within the Franchise Agreement, 'Brand' is defined as the brand name set forth in the Addendum. However, the document does not explicitly state the specific brand code used for Embassy Suites By Hilton. Instead, it indicates that the brand name is identified by the Chain Code within Hilton's reservation system.
Prospective franchisees should consult the Addendum to the Franchise Agreement, as it is referenced as the location where the specific brand name is detailed. Additionally, it would be prudent to directly ask the franchisor, Hilton Franchise Holding LLC, for clarification on the specific Chain Code assigned to Embassy Suites By Hilton to fully understand how the brand is identified within their systems.