What was the average room rate for all comparable Embassy Suites By Hilton hotels in 2023?
Embassy_Suites_By_Hilton Franchise · 2025 FDDAnswer from 2025 FDD Document
| Room Rate | 2023 | 2024 |
|---|---|---|
| Average Room Rate of all Comparable Hotels | $182.63 | $184.12 |
| Median Room Rate of all Comparable Hotels | $168.88 | $171.32 |
| Number & Percentage of Comparable Company-Managed Hotels which met or | 16/50.0% | 17/53.1% |
| exceeded Average Room Rate | ||
| Number & Percentage of Comparable Company-Managed Hotels which met or | 24/75.0% | 23/71.9% |
| exceeded Median Room Rate | ||
| Number & Percentage of Comparable Franchisee-Managed Hotels which met or | 59/31.4% | 58/30.9% |
| exceeded Average Room Rate | ||
| Number & Percentage of Comparable Franchisee-Managed Hotels which met or | 86/45.7% | 87/46.3% |
| exceeded Median Room Rate |
| Room Rate | 2023 | 2024 |
|---|---|---|
| Average Room Rate of all New Generation Comparable Hotels | $202.23 | $205.12 |
| Median Room Rate of all New Generation Comparable Hotels | $184.44 | $184.62 |
| Number & Percentage of New Generation Comparable Company-Managed Hotels | 3/100.0% | 3/100.0% |
| which met or exceeded Average Room Rate | ||
| Number & Percentage of New Generation Comparable Company-Managed Hotels | 3/100.0% | 3/100.0% |
| which met or exceeded Median Room Rate | ||
| Number & Percentage of New Generation Comparable Franchisee-Managed Hotels | 13/29.5% | 13/29.5% |
| which met or exceeded Average Room Rate | ||
| Number & Percentage of New Generation Comparable Franchisee-Managed Hotels | 21/47.7% | 21/47.7% |
| which met or exceeded Median Room Rate |
Source: Hilton
The Room Rate for all Comparable Hotels above ranged from $116.58 to $385.46 in 2023, and from $109.57 to $375.87 in 2024. The Occupancy rate for all Comparable Hotels ranged from 49.6% to 95.9% in 2023, and from 47.9% to 95.6% in 2024.
Source: Hilton
The Room Rate for the New Generation Comparable Hotels above ranged from $140.27 to $316.05 in 2023, and from $142.80 to $308.91 in 2024. The Occupancy rate for all New Generation Hotels ranged from 49.6% to 95.9% in 2023, and from 59.1% to 95.6% in 2024.
In this Item 19, the term "Company-Managed" refers to hotels owned and/or managed by Hilton Worldwide or its affiliates, including franchised hotels. "Franchisee-Managed" refers to hotels that are franchised and are managed by the franchisee or a non-Hilton Worldwide management company retained by the franchisee. "Comparable Hotels" means those that: (i) were active and operating in our system for at least one full calendar year as of the end of the current period, and open January 1st of the previous year; (ii) have not undergone a change in brand or ownership type during the current or comparable periods reported; (iii) have not sustained substantial property damage or undergone large-scale capital projects impacting common areas and/or available guest rooms; (iv) have not removed or added a substantial number of guest rooms; or (v) for which comparable results are not available.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 87–91)
What This Means (2025 FDD)
According to Embassy Suites By Hilton's 2025 Franchise Disclosure Document, the average room rate for all comparable hotels in 2023 was $182.63. The median room rate for all comparable hotels in 2023 was $168.88. The room rate for all comparable hotels ranged from $116.58 to $385.46 in 2023.
For 'New Generation Comparable Hotels' (those opened during or after 2015), the average room rate in 2023 was $202.23, while the median room rate was $184.44. The room rate for the New Generation Comparable Hotels ranged from $140.27 to $316.05 in 2023.
It's important to note that these figures are based on information reported to Hilton Worldwide by individual System Hotels. The term 'Comparable Hotels' includes those that were active and operating in the system for at least one full calendar year as of the end of the current period, open January 1st of the previous year, have not undergone a change in brand or ownership type during the current or comparable periods reported, have not sustained substantial property damage or undergone large-scale capital projects impacting common areas and/or available guest rooms, have not removed or added a substantial number of guest rooms, or for which comparable results are not available.
Prospective franchisees should understand that these are averages, and individual hotel performance can vary significantly based on factors like competition, location, amenities, and the length of time the hotel has been open and affiliated with Embassy Suites By Hilton. The FDD advises consulting with professional advisors and conducting a market study to project potential sales, costs, income, and profits for a specific location.