What 'Trade Name' is used for the spa operation in connection with an Embassy Suites hotel?

According to the 2025 Embassy Suites FDD, the trade name for the spa operated within the hotel is "eforea." However, Embassy Suites retains the right to approve or change this name. This means that while franchisees will typically operate the spa under the "eforea" brand, Embassy Suites has the authority to modify this at their discretion.

This provision is important for prospective franchisees as it highlights the franchisor's control over branding and operational standards. While franchisees benefit from using a recognized trade name, they must also be prepared to adapt to changes implemented by Embassy Suites. This includes adhering to standards for design, construction, marketing, and service quality of the eforea spas.

Furthermore, the FDD emphasizes that upon termination or expiration of the franchise agreement, the franchisee must cease using the "eforea" name and related trademarks. They must also transfer any domain names or registrations associated with the eforea name to Embassy Suites. This underscores the importance of the franchise agreement and the potential consequences of its termination, particularly regarding brand usage and intellectual property.

In summary, while the "eforea" trade name provides an established identity for the spa operation, franchisees must recognize Embassy Suites's authority to make changes and the obligations related to brand usage upon termination of the agreement. This ensures brand consistency and protects the franchisor's intellectual property rights within the Embassy Suites system.