Are there any exceptions to the restriction on cross-marketing or cross-promotion for my Embassy Suites Hotel?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
We will not require you or your Management Company to sign an agreement not to compete with us after the Franchise Agreement terminates or expires. However, you may not engage, directly or indirectly, in any cross-marketing or cross-promotion of your Hotel with any other hotel, motel or related business without our prior written consent, except for System Hotels or Network Hotels. You and your Management Company must not copy or disclose any confidential or proprietary materials without our prior written consent.
Source: Item 15 — OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS (FDD pages 74–75)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, franchisees are generally restricted from engaging in cross-marketing or cross-promotion of their hotel with other hotels, motels, or related businesses. This restriction is in place to protect the Embassy Suites brand and ensure consistent marketing practices across all franchise locations.
However, there is an exception to this rule. Franchisees are permitted to engage in cross-marketing or cross-promotion with other System Hotels or Network Hotels. This allows for collaborative marketing efforts within the Embassy Suites network, potentially increasing brand awareness and driving business to multiple locations.
It is important to note that any cross-marketing or cross-promotion activities outside of the System Hotels or Network Hotels require prior written consent from Embassy Suites. Additionally, franchisees and their Management Companies are prohibited from copying or disclosing any confidential or proprietary materials without prior written consent, reinforcing the need to protect the brand's intellectual property and maintain confidentiality.